[美] 莎莉•霍格斯黑德 Sally Hogshead 霍格斯黑德在二十岁出头就已经做到广告行业的顶尖位置，她获得了数百项关于创意、文案和品牌的奖项，几乎囊括了所有重大国际广告奖项，她的广告作品悬挂在史密森尼美国历史博物馆。 她的《迷恋：如何制造持久的吸引力》一书获得国际赞誉，被翻译成了12种语言，全球读者百余万。迷恋的科学以霍格斯黑德十余年的研究成果为基础，有25万参与者，更有包括在内数十家世界500强企业，如宝马、劳力士、星巴克、微软等，及数百家大中小企业，上千位首席高管。 莎莉•霍格斯黑德相信，你可以增加的最大价值就是更像你自己。

Every day we work with others to solve problems and make decisions, but the experience is often stressful, frustrating, and inefficient.How to Make Collaboration Work shows how collaboration can become a joy rather than a chore-a kind of chemical reaction that releases energy than it consumes.

What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence ...(展开全部)

Mankind now has within its grasp the power to synthesize true artificial life, playing out Dr Frankenstein's dream in both cyberspace and the real world. In this book, Steve Grand, a leading exponent of artificial life, provides the first authoritative and comprehensive tour of the frontiers of this burgeoning new creation. He surveys what has been achieved so far and looks at ...(展开全部)

'...visually stunning and mentally stimulating' - "Scientific American". 'the author of "What Painting Is" (1998) has written a fascinating new book filled with gorgeous illustrations that would inspire us 'to learn to see anything.' It's a tall order, to be sure, but one that the author pulls off admirably!. "How to Use Your Eyes" is a wondrous visual tour that Elkins hopes wi...(展开全部)

I hope this book will inspire every reader to stop and consider things that are...so clearly meaningless that they never seemed worth a second thought.... Grass, the night sky, a postage stamp, a crack in the sidewalk, a shoulder. Ordinary objects of everyday life. But when we look at them--really look at them--what do we see? In the tradition of John Berger's bestselli...(展开全部)

杰里米•西尔曼（Jeremy Silman）1954年出生于美国德克萨斯州，1988年成为国际象棋国际大师，曾夺得美国公开赛冠军，并曾经担任美国国家青年国际象棋队的教练。2001年，西尔曼还担任了《哈利波特与魔法石》中的国际象棋对战设计。 曾分别担任北京大学学生国际象棋协会副会长和团支书的羽阳、林诗敏、王思雨与张乃卿等4位译者均来自北大学生国象社团。该社团成立25年来，始终积极弘扬国象文化，促进国际交流，推动创建北大国象队和国象课程，在校内外推广国象运动；在社团指导教师李晓鹏的长期带领下，北大国际象棋综合发展体系已居全球大学领先地位，曾获世界棋王卡尔森盛赞。

The Book Your Children Don’t Want You to Read This revised and updated edition of How to Con Your Kid is the most useful (and sneakiest) parenting manual you’ll ever purchase. Here are hundreds of tips, techniques, and simple scams for getting your child to do exactly what you want—at mealtime, bedtime, bathtime, and beyond. You’ll learn how to: • Con your kid into eatin...(展开全部)

全美銷售超過兩百萬本的超級暢銷書 好壞時局都適用的CAN SLIM贏家系統 威廉．歐尼爾在這本全球暢銷書《笑傲股市》中，透過各種不同的市場，傳授給超過兩百萬位投資人累積財富的祕密。歐尼爾的CAN SLIM 投資系統，是一套經得起考驗的七部曲流程，讓你冒最小的風險，贏得最大的獲利；它擁有的強大力量，已經深深影響好幾個世代的投資人。 本書以一份從1880到2009年所有市場飆股的大型研究為基礎，為你提供： 飆股股價大漲前找出它們的技巧 選出最好股票、共同基金和ETF，讓獲利最大化的訣竅 100個全新技術線圖，助讀者掌握最具獲利能力的趨勢 特別增訂：21個投資人最常犯的錯誤策略