[美] 莎莉•霍格斯黑德 Sally Hogshead 霍格斯黑德在二十岁出头就已经做到广告行业的顶尖位置，她获得了数百项关于创意、文案和品牌的奖项，几乎囊括了所有重大国际广告奖项，她的广告作品悬挂在史密森尼美国历史博物馆。 她的《迷恋：如何制造持久的吸引力》一书获得国际赞誉，被翻译成了12种语言，全球读者百余万。迷恋的科学以霍格斯黑德十余年的研究成果为基础，有25万参与者，更有包括在内数十家世界500强企业，如宝马、劳力士、星巴克、微软等，及数百家大中小企业，上千位首席高管。 莎莉•霍格斯黑德相信，你可以增加的最大价值就是更像你自己。

[美] 莎莉•霍格斯黑德 Sally Hogshead 霍格斯黑德在二十岁出头就已经做到广告行业的顶尖位置，她获得了数百项关于创意、文案和品牌的奖项，几乎囊括了所有重大国际广告奖项，她的广告作品悬挂在史密森尼美国历史博物馆。 她的《迷恋：如何制造持久的吸引力》一书获得国际赞誉，被翻译成了12种语言，全球读者百余万。迷恋的科学以霍格斯黑德十余年的研究成果为基础，有25万参与者，更有包括在内数十家世界500强企业，如宝马、劳力士、星巴克、微软等，及数百家大中小企业，上千位首席高管。 莎莉•霍格斯黑德相信，你可以增加的最大价值就是更像你自己。

What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence ...(展开全部)

What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence ...(展开全部)

Every day we work with others to solve problems and make decisions, but the experience is often stressful, frustrating, and inefficient.How to Make Collaboration Work shows how collaboration can become a joy rather than a chore-a kind of chemical reaction that releases energy than it consumes.

贝基·戴维斯，英国儿童图书作家，同时也是一名童书编辑，出版作品《小海龟改变海洋》《晚安森林》《我的羊驼在哪里》等，现居英格兰西南部。 帕特里夏·胡，平面设计师、插画家，出生于哥伦比亚，来自一个传统的中国家庭，她的插画色彩活泼、细节丰富，作品中也经常展现出中国文化元素，目前已有多部作品出版。

Mankind now has within its grasp the power to synthesize true artificial life, playing out Dr Frankenstein's dream in both cyberspace and the real world. In this book, Steve Grand, a leading exponent of artificial life, provides the first authoritative and comprehensive tour of the frontiers of this burgeoning new creation. He surveys what has been achieved so far and looks at ...(展开全部)

The Internet offers an unprecedented opportunity for cats to become superstar “personalities” with revenue-generating multimedia brands—but only if you know how to cash in. With How to Make Your Cat an Internet Celebrity, readers can unlock the secrets of grooming your kitty for success, creating a terrific viral video, managing your cat’s burgeoning stardom, and much more. Pac...(展开全部)

The Book Your Children Don’t Want You to Read This revised and updated edition of How to Con Your Kid is the most useful (and sneakiest) parenting manual you’ll ever purchase. Here are hundreds of tips, techniques, and simple scams for getting your child to do exactly what you want—at mealtime, bedtime, bathtime, and beyond. You’ll learn how to: • Con your kid into eatin...(展开全部)